Rachin Khanijo has been appointed as Marketing Head of Sony Entertainment Television (SET), according to media reports.
Prior to this, Khanijo held the position of Chief Marketing Officer (CMO) at Beginnen Media.
In a career spanning over 17 years, Khanijo has held various positions in prominent media houses in the country. He was the Vice President of Marketing at Eros Now during 2018-2019.
He has worked with organizations, namely ZEEL, Viacom18, World Wide Media, etc.