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Sony LIV to launch Indian Adaptation of Emmy-Nominated series ‘Million Dollar Listing’

by MN4U Bureau
September 23, 2024
in OTT
Reading Time: 4 mins read
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Sony LIV to launch Indian Adaptation of Emmy-Nominated series ‘Million Dollar Listing’
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Sony LIV, known for its innovative unscripted content like Shark Tank India and MasterChef India, is launching the Indian edition of the Emmy-nominated series Million Dollar Listing. This show will highlight India’s most desirable homes and provide an insider’s view of the creation and acquisition of dream properties.

Produced by Banijay Asia, Million Dollar Listing: India is the second international version of the format, following successful editions in cities like LA, New York, Miami, San Francisco, and Dubai. The series follows top real estate professionals as they navigate the high-stakes world of selling multi-million-dollar properties in exclusive neighborhoods. Each episode showcases savvy realtors juggling multiple demands while striving to secure the next big deal, with New Delhi featured in the inaugural edition.

As India emerges as one of the world’s leading consumer markets, the show reflects the growing reality of luxury living among the affluent population. It offers a fresh perspective on modern India, appealing to diverse demographics. Million Dollar Listing is globally licensed by NBCUniversal Formats, a division of Universal International Studios.

Danish Khan, Business Head of Sony LIV and StudioNext said, “After the runaway success of Shark Tank and Masterchef, we at Sony LIV are delighted to bring Emmy nominee ‘Million Dollar Listing’ to India. This show will offer our audience a unique glimpse into the desire, details, and negotiations involved in buying and selling the country’s most luxurious dream homes. Relevant, aspirational, and never seen before – we are quite confident that our audience will love this show.”

Ana Langenberg, SVP Formats Sales & Production, NBCUniversal Formats stated, “Bringing Million Dollar Listing to India is a fantastic opportunity to showcase the aspirational world of luxury real estate in a market that appreciates success and ambition. Partnering with Sony LIV and EndemolShine India on the second international version of this format ensures the series will connect with audiences who share a passion for extraordinary properties and bold lifestyles. We can’t wait to see how this series resonates in such a vibrant and diverse country.”

Rishi Negi, Group Chief Operating Officer, Banijay Asia &EndemolShine India said, “We are thrilled to bring the global success of Million Dollar Listing to India, which marks an exciting new chapter in our long-standing collaboration with Sony LIV. As we bring this award-winning series to India, we are proud to offer a fresh and dynamic portrayal of the country’s booming real estate landscape. This show will not only reflect the aspirations of a rising new India but also introduce a completely new format that resonates with the evolving tastes of our diverse audience. At Banijay Asia, we are committed to expanding our content portfolio by continuously pushing creative boundaries, and Million Dollar Listing: India is another step towards redefining reality television in the country.”

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Tags: Ana LangenbergBanijay Asia & EndemolShine IndiaDanish KhanMasterchef IndiaMillion Dollar ListingNBCUniversal FormatsRishi NegiShark Tank IndiaSony LIVStudioNEXT

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