Mumbai: One of the biggest blockbuster movie in the history of Indian film industry, Baahubali 2: The Conclusion, which premiered on Sony MAX on October 8th has established a new milestone in the Hindi movie channel space.
Baahubali 2 has garnered 12.9 million Impressions and is the highest rated film in 2017. Baahubali 2: The Conclusion garnered 56% higher ratings than next best Hindi Feature FilmDangalworld television premier on Zee TV.
Apparently, Amir Khan starrer Dangal, which was aired on Zee TV on 21st March 2017, has scored 4.3 TVR in week 21 of BARC Ratings with aired day reach of 11.3% and an average time spent of 85 mins.
|SONY MAX||Baahubali 2 The Conclusion||12.9|
|STAR Gold||The State v/s Jolly LLB 2||6.6|
|Zee Cinema||Toilet Ek Prem Katha||6.2|
Source: BARC, Program Performance, Audience: 15+ HSM Urban,Period: Wk 8,2017 – Wk 41 2017 (*Post BARC’s Universe Change)
Additionally, in the week of Baahubali 2 telecast, Sony MAX garnered 52% higher viewership than the next channel in the HFF category.
|Channel||Impressions (In Mn)|
Data Source: BARC, Average Weekly Impression(In Mn.), Audience: 15+ HSM Urban,Period: Wk 41 2017
With this Baahubali 2 has claimed its pride in Television while its lost the war with Dangal in threatrical revenues.