• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, May 19, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Sony Pictures India, Dentsu Webchutney launch India’s first ever interactive game on YouTube

by Editorial
October 31, 2019
in Featured, Mobile/Digital
2 min read
Sony Pictures India, Dentsu Webchutney launch India’s first ever interactive game on YouTube
Share Share ShareShare

Mumbai: Touted to be one of the largest video streaming platforms of today, YouTube is undoubtedly the  largest repository of videos. In fact, the average number of mobile views via this platform alone is more than 1000 million; and yet, never ever has this platform been used beyond visual content to interact with its users. Thus, to engage with this ever-abundant content-loving population that sits on this platform, Sony Pictures Entertainment, in partnership with Dentsu Webchutney, has created the first-ever gaming video for YouTube.

Inspired from Sony Pictures Entertainment’s latest release, Zombieland: Double Tap, the gaming video features zombies and guns. Taking cue from the movie tagline – Double Tap, the game asks users to double tap on their screens to shoot the zombies with different weapons. For instance, a single double tap could lead the user to kill the zombies with a pistol, a shot gun and/or a machine gun. Double tapping on the video at different indicated times will also enable the user to reach interesting milestones within the gaming story. For the record, Zombieland: Double Tap is a post-apocalyptic horror zombie comedy film. It is about Tallahassee, Columbus, Wichita and Little Rock who square off against the undead.

Shony Panjikaran
Shony Panjikaran

Shony Panjikaran, Director & Head – Marketing, Sony Pictures Entertainment India said, “Zombieland is one of the few unique films which has a cult following since years. This is despite the fact that the subject and its treatment is a bit niche for the Indian market. We recognized that a huge chunk of the target audiences are gamers. Therefore, to engage them with a thematic game was our unique proposition. After analyzing what platforms would be the best to use based on numbers and also creatively befitting, we thought YouTube would be the most ideal platform for this. Also, the YouTube feature of double tap to forward was a perfect tool for us to display the tag line of our film. Hence, the team came up with a game around the feature. It is the first of its kind, simple and ingenious and is particularly apt to market a film such as this to our young TG. We have gamified the experience and have added levels to the ‘double tap’ to shoot and complete the user journey with a CTA to book tickets.”

Pravin Sutar
Pravin Sutar

Pravin Sutar, Executive Creative Director, Dentsu Webchutney, said, “Social media numbers for YouTube say that it’s one of the most popular platforms and happens to entertain millions of people daily. With so much content being watched without having any interaction from the user’s end was an opportunity waiting for us to be explored. We changed the notion of just watching a video on YouTube by introducing an interactive element to the video wherein one could kill zombies by double tapping the video. Such small gaming hacks on a video platform results in disruption of sorts, which in turn creates a lot of engagement for the user.”

To experience the thrill of a zombie kill, play the game by clicking here –

Tags: Dentsu WebchutneyPravin SutarShony PanjikaranSony Pictures India

Related Posts

Timex Group India appoints Deepak Chhabra as Managing Director
Featured

Timex Group India appoints Deepak Chhabra as Managing Director

by Editorial
May 19, 2022
0

Mumbai: Leading watchmaker Timex Group India Limited announced the appointment of Deepak Chhabra as its Managing Director. Chhabra brings with...

Read more
Optiminastic Media forays into the entertainment industry with 4Dots Production
Featured

Optiminastic Media forays into the entertainment industry with 4Dots Production

by Editorial
May 19, 2022
0

Mumbai: Digital marketing agency with expertise across performance, content and influencer marketing Optiminastic Media continues to stay focused on growing...

Read more
Swiggy acquires Times Internet’s Dineout

Swiggy’s Dineout Deal: A win-win for both the brands and the customers

May 18, 2022
Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

May 17, 2022
Why are traditional SVOD platforms now going AVOD?

Why are traditional SVOD platforms now going AVOD?

May 17, 2022
TAM Sports New Logo

146 brands advertised on both Regional and Hindi+English Sports channels during first 57 matches of IPL 15: TAM Report

May 17, 2022
How influencers across all categories are slowly becoming brands?

How influencers across all categories are slowly becoming brands?

May 16, 2022
We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

May 16, 2022

Subscribe to Newsletters

Trending

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants
Featured

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

by Editorial
May 17, 2022
0

Hyderabad: Zee Telugu has invited viewers to vote for their favourite ex-Sa Re Ga Ma Pa – The Singing Superstar...

D2C Beauty & Wellness brand WOW Skin Science raises primary growth capital from GIC

D2C Beauty & Wellness brand WOW Skin Science raises primary growth capital from GIC

May 18, 2022
Ganesan Munuswamy joins Bharat Media Group as Buying Head - South

Ganesan Munuswamy joins Bharat Media Group as Buying Head – South

May 17, 2022
Greaves Cotton appoints Arup Basu as Deputy MD; names Sanjay Behl as CEO & ED of Greaves Electric Mobility

Greaves Cotton appoints Arup Basu as Deputy MD; names Sanjay Behl as CEO & ED of Greaves Electric Mobility

May 18, 2022
Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

May 19, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.