Sony Pictures Television (SPT) Networks Asia has partnered with TV production company Imagine Group to deliver a pipeline of original series for AXN and Sony Channel.
The first series to premiere as part of the agreement will be The Apartment: Rising Stars Edition, slated to run on Sony Channel, SPT Networks’ female-skewing, companion channel to AXN. The show is presented by Dulux and supported by UMLand and Kohler. Other content series to follow include reality series The Challenger and Fit for Fashion.
“We look forward to leveraging Imagine’s expertise to premiere content that resonates with our viewers and encourages social engagement for both AXN and Sony Channel,” Virginia Lim, senior vice president and head of content, production and marketing, Sony Pictures Television Networks, Asia, said.
“We have worked closely with SPT Networks over the last decade and are now pleased to be building a deeper strategic partnership for the coming years,” Riaz Mehta, President and Founder of Imagine Group, added.