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Sony Six acquires broadcast rights for Sri Lanka Vs India Test series in 2015

by MN4U Bureau
July 8, 2015
in Events, Featured, Marketing
Reading Time: 1 min read
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Mumbai : Sony Six has acquired the exclusive broadcasting rights to the Sri Lanka Vs India Test series. The series, to be held in Sri Lanka, will take place between 12th August 2015 and 1st September 2015. The 20-day tour includes three Test matches to be held in the cities of Galle, Colombo and Kandy and will be shown live and exclusive on Sony Six.

Prasana Krishnan, Business Head, Sony Six and Sony Kix, said‎, “We are delighted to partner Sri Lanka Cricket Board as the official broadcaster of the series. The fixture between the two Asian giants is one of the most sought after and keenly followed contests in cricket and we are proud to be bringing it live to our viewers. And it will be interesting to watch how the Indian squad fares under Virat’s aggressive style of leadership.”

The series has generated a lot of interest as Virat Kohli captains the India squad in what will be his first ever complete Test series. The series will also have another key highlight in Sri Lanka’s ace batsman Kumar Sangakkara’s much talked about retirement from international cricket post the second Test.

Sidath Wettimuny, Chairman of Sri Lanka Cricket Board, added here, “Sony Six has established itself as one of the most exciting sports channels in the industry and we are thrilled to be associated with them for this Test series. The channel’s track record in showcasing premier sporting properties further cemented our decision in making them our broadcaster partner in bringing the high-quality sporting action. Through this deal, we believe we will be able to expand and reach out to a wider and newer audience.”

Tags: Business HeadChairman of Sri Lanka Cricket BoardPrasana KrishnanSidath WettimunySony SixSony Six acquires broadcast rightsSony Six and Sony KixSri Lanka Vs India Test seriesSri Lanka Vs India Test series in 2015

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