Mumbai: Sony Pictures Networks India (SPN) has joined with Abu Dhabi T10 as their official broadcast partner for the third consecutive year, to bring the cricket extravaganza to a worldwide viewership of nearly a billion fans.
All twenty-nine Abu Dhabi T10 matches will be telecast live on Sony Pictures Network India’s massive viewer base of 700 million on Sony Six and Sony Ten 3 channels. In addition to this, SonyLIV and Jio will allow another 300 million viewers to live-stream the tournament on their mobile phones through their OTT platforms, bumping potential viewership numbers for the event to truly astronomical levels.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India, said, “Cricket dominates the viewership in India and our aim is to serve the interests of our viewers. The T10 League is extremely engaging and its fast-paced format has attracted a loyal following across demographics since its inaugural edition on Sony Pictures Networks in 2017. The T10 League is considered the latest avatar of the most watched sport in the country and this edition awaits a higher degree of thrill and excitement with the inclusion of some of the biggest names in the sport.”
The move comes as the next strategic step in positioning the Abu Dhabi T10 franchise as a truly world-class sporting spectacle, after moving to the United Arab Emirates capital and forging key partnerships with local government entities there.
Zaheer Khan is the official ambassador for the Abu Dhabi T10, which is set to kick off from 14 November 2019 to 24 November 2019 at the Zayed Cricket Stadium in the UAE capital.
For this year’s Abu Dhabi T10, eight teams will face each another in 29 action-packed matches across 10 days.