In a bid to offer kids with a wide variety of their favourite shows and characters, Sony YAY!, the kids’ entertainment channel has created & curated an expansive library of 550+ hours of animation content, 800+ episodes including 6 originals shows, and 70 telemovies, successfully reaching 50M+ kids. Earlier this year, the channel also treated its young audiences with Taarak Mehta Kka Chhota Chashmah which went on to become the most popular kids’ entertainment TV show of 2021. Further bolstering its content portfolio for its young fans this festive season, the channel is set to serve them with over 140 hours of fresh content.
The channel announces its much-awaited festive line-up of fresh content, new shows filled with different flavours of fun, friendship and laughter. This stellar line-up brings the biggest addition to the ever-expanding universe of YAY! toons when YAY! becomes the new abode for kids’ most favourite and the popular show of the decade – Oggy and the Cockroaches. After a huge success of the first season, the second season of Sony YAY!’s category-first original show Taarak Mehta Kka Chhota Chashmah will take the festive celebrations a notch higher. The channel will also introduce young fans to brand new series Haste Raho Henry.
Further showcasing its mighty content width, the channel began it festive content line-up with fresh episodes of popular show Obocchama-Kun. The show that follows the life of a naughty rich boy who brings a laughter riot with quirky adventures for the young viewers. Later this month, another naughty prankster, Henry will make his debut on the channel with a new show Haste Raho Henry. Honey Bunny fans also will get to watch fresh episodes of Honey Bunny ka Jholmaal with 5 new movies of the iconic feline duo which will take kids on magical, mystical and fun-filled adventures. The channel will also bring Paap-O-Meter Movies and new episodes of kids’ favourite ghost comedy Paap-O-Meter.
Commenting on the content line-up, Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said, “The current situation has transformed the content consumption pattern by creating a growing demand for fresh and varied content. While Sony YAY! continues to serve them with new narratives around it’s home grown content it has also further increased it’s content offerings by introducing a wide range of new shows, endearing characters, and engaging activities. Gearing up for the festive season we bring an entertaining bonanza of over 140 hours of fan-favorite shows like Oggy and the Cockroaches and the second season of the country’s top-rated show in the category, Taarak Mehta Kka Chhota Chashmah, and many more.”
Ronojoy Chakraborty, Head- Programming, Sony YAY, said, “This festive season, each new narrative and character is handpicked to suit the ever-dynamic palate of Indian kids and our goal is to curate a wholesome experience of their favourite characters at one destination.”
