Mumbai: Building onto its brand promise of enhancing digital streaming for Indian viewers, SonyLIV, India’s first premium video on demand (VOD) service has tied up with tech start-up CloudWalker, to offer its comprehensive content library on the latter’s Smart TV devices. Starting this October, a wide variety of movies, TV shows, originals, Live TV and more from the repertoire of SonyLIV will be available on a range of CloudWalker Smart TV’s redefining big screen entertainment for Indian families.
Valued at $0.5 billion, India’s digital industry is currently brimming with growth. According to a May report by Google, India’s online video audience is expected to touch 500 million by 2020. In addition to mobile devices, the latest entrant to accelerate this growth has been internet enabled TV’s. With pre-installed apps, these devices are not only earning revenue for Smart TV brands but also diversifying content offerings for OTT players. Riding on low data costs, the Smart TV segment in India has witnessed a major spike in recent times leading to a rise in online viewing.
Launched in 2013 as first movers in the category, SonyLIV has been witness to many pioneering firsts in India including the launch of the first ever original series and expansion into regional language content. Catering to around 120.5 MN monthly active users, SonyLIV houses more than 30,000 hours of content across genres and is home to the biggest sporting events in the world. Given the consumer interest for high rated English content, SonyLIV has an existing reckoner of award-winning titles such as The Good Doctor S3, Power, The Spanish Princess, Victoria, Riviera and Mr. Mercedes amongst others.
While the SonyLIV app runs Live on Cloud Walker Smart TVs, the viewers can enjoy an immersive entertainment experience promised by its range of 4K-HDR 10, Full HD & HD smart TVs running on Android 8 Oreo and Android 7 Nougat operating systems. These CERTIFIED AOSP smart TVs are powered by a built-in CLOUD TV platform and content discovery engine, that brings global entertainment on the TV, all in one place through an automated curation platform with built-in intelligence. Users can watch thousands of hours of trending movies, trailers, TV shows, documentaries, short films, regional language content, popular videos, kids’ entertainment and more from various content platforms, that refreshes daily. The range is available for sale on all leading online and offline platforms including Amazon, Flipkart, PayTM, Tata CliQ, Croma and more.