SonyLIV is set to broadcast the decade’s first Grand Slam – Australian Open starting 08th February 2021. This year, the platform is running 18 live feeds from the tournament including 4 from the main court and the rest from court 5 to 16 for its users. So, if you are a Nadal fanatic or a Djokovic lover, or a fangirl of Serena Williams, get ready to witness the most spectacular encounters from Melbourne on SonyLIV.
Following a year of disruption, Australian Open 2021 is the first tournament to witnesses a live audience. From Novak Djokovic, Rafael Nadal, Dominic Thiem to Serena Williams, Ash Barty, and Simona Halep, the most prolific names will be seen locking horns at the Australian Open this year. Coupled with Hindi and English audio feeds, SonyLIV heightens the consumer delight by bringing a wrap-around show – ‘Break Point’. Hosted by LIVE Sports Host – Arpit Sharma in conversation with Indian Tennis Stars – Somdev Devvarman, Gaurav Natekar, Purav Raja, and Enrico Piperno, this segment will bring key highlights of the tournament exclusively for the platform users.
SonyLIV has roped in a host of advertisers and sponsors across categories for this much-awaited tournament. Tourism Australia has come on-board as the title sponsor whereas Accenture and Jeep are co-presenting this year. The craze for Australian Open in India has led SonyLIV to secure productive deals with some of the most prominent brands. By bringing more than live streaming of the tournament and enhancing the viewing experience, the platform aims to drive engagement and offer users a chance to witness the greatest tennis players in the first major sporting event of 2021.
Users can watch Australian Open 2021 ad-free at Rs 299/- per month and Rs 999/- per year. So, don’t forget to catch all the action on SonyLIV on and from 8th February.