Mumbai : SPACES,Welspun India’s domestic brand has collaborated with Twinkle Khanna to ease out their consumer’s ultimate home styling woes. The Bollywood stalwart, author and social media influencer Twinkle Khanna will come on-board as the brand’s Chief Style Officer (CSO). Twinkle Khanna is no stranger to the interior décor followers and is known for her uber chic style, be it about styling her own look or her beautiful abode. As a CSO of SPACES, the actress will help the fans with some quirky tricks and tips along with hacks about home linen.
Talking about this development, Manjari Upadhye, CEO & Head of Domestic Business, Welspun India said, “We are excited to have Twinkle Khanna on-board as our SPACES’ Chief Style Officer. She is known for her debonair and sharp-witted styling sense with a knack for making fashion choices. Our brand is about thoughtful living and who better than Twinkle to add that elegance and thoughtfulness to the brand’s vision. We intend to make the lives of our consumers easy and stylish with this partnership.”
She further added, “We look forward to launching a limited edition collection specially curated by Twinkle Khanna, Chief Style Officer of SPACES.”
Commenting on the association, Twinkle Khanna, Chief Style Officer, SPACES said, “It is always an absolute pleasure to work with a brand which is an extension of your own personality. I have always been passionate when it comes to styling my own house. The concept of Chief Style Officer is so unique and it is a rare opportunity for me as well as I get to be an integral part of the brand that I resonate with. As a CSO I intend to provide ‘thoughtful’ solutions to the consumers along with a special masterclass series that we will be creating through this association.”
SPACES is known for being a thoughtful brand and focuses on providing easy solutions through their innovative products. Through this partnership, the brand will be releasing a series of digital masterclass videos with Twinkle Khanna to provide the consumers with easy solutions about home decor. The masterclass will be a combination of fun and witty sessions with the CSO where she will share some styling tips and hacks from her style diaries. There will be some interesting rapid fire questions with Twinkle about home décor making sure that there is no secret left unrevealed.