Mumbai: This IPL season, Spinny, a full-stack used car platform, has unveiled its latest brand campaign – God Promise, starring cricket icon and strategic investor Sachin Tendulkar. The campaign is a powerful testament to Spinny’s unwavering commitment to trust and transparency in car buying and selling.
Tapping into a uniquely Indian phrase, “God Promise” blends deep cultural resonance with a consumer-first message. The colloquial expression represents the highest form of assurance—and that’s exactly what Spinny aims to offer its customers. Whether it’s buying or selling a car, the brand promises that every experience is backed by integrity, reliability, and genuine value.
“Trust us—we mean it.” That’s the simple yet impactful message at the heart of the campaign.
Anchored by Sachin Tendulkar, the campaign introduces Assured+, an industry-first offering that includes:
A 3-year warranty on select cars
A 5-day moneyback guarantee
A best price guarantee for both buyers and sellers
A wide selection of 10,000+ cars
“This campaign clicked with me because it’s rooted in something I’ve always believed in—trust must be earned and honored,” said Sachin Tendulkar, Spinny’s strategic investor. “With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”
Niraj Singh, Founder & CEO of Spinny, added, “Sachin has always stood for excellence and trust—values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We’re turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats—it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims—they’re givens. And that, to us, is the ultimate assurance.”
“With Sachin as the face of the brand, God Promise was the most natural derivative,” said Tanya Mahendru, Creative Director behind the campaign.
Directed by acclaimed photographer and filmmaker Bharat Sikka, the campaign captures a tone that is both playful and profound.
“Always a pleasure to work with quirky Tanya for Spinny,” he shared.
Launched during the IPL season, “God Promise” is rolling out across TV, digital, radio, OOH, and social platforms, with high-impact visibility in metros via billboards, branded cabs, and buses.
In a world filled with marketing noise and exaggerated claims, Spinny’s ‘God Promise’ brings the focus back to what truly matters: trust. It’s a heartfelt assurance that buying or selling a car can feel less like a task—and more like a joyful, worry-free experience.
