Mumbai: In one of its most innovative and differentiated offering to consumers, SPN English Cluster comprising Sony PIX, AXN and Sony BBC Earth, partnered with Chhatrapati Shivaji Maharaj International Airport (CSMIA) recently to celebrate Passengers Day. The unique association was aimed at creating unforgettable experiences for all passengers with a series of activations at the airport from May 3-5.
SPN English Cluster’s tie up with Mumbai airport is a first-of-a-kind leap in marketing innovations In the English Entertainment category. From bringing alive their iconic characters to surprises at the conveyor belts, the passengers were spellbound as they waited for their flights and even their luggage.
While Harry Potter, Wonder Woman, Sherlock, Ragnar and the Joker weaved their magic, the friendly Minions stole everyone’s heart. In addition to the flash mob and the engagement zones, passengers waiting at the conveyer belt saw dinosaur eggs and Sherlock’s evidence box come before their luggage! The awe continued at the personalised 3D picture booth where the travellers also got to sample the superlative content on the three channels.
Tushar Shah, Business Head, SPN English Cluster said “Our partnership with Mumbai International Airport is a unique, innovative initiative in consumer engagement that helps us target the right audience for the English Entertainment category. The association showcases our content strength to the consumer, which not only adds value to their time spent on the go but will also help them make the right choice while subscribing to channels in the current regime.