Mumbai: Sony Pictures Networks India (SPN) joined other broadcasters like Star, Zee and Viacom18 to offer special festive rates as part of #AbIndiaAurBhiHappy offer for its premier channels, Sony Entertainment Television (SET), Sony SAB and Sony MAX. These channels are now available for Rs. 12/- month for this festive season
With this SPN India brings cheer to the Hindi entertainment loving Indian viewers through its ‘Ab India aur bhi Happy’ offer, through which it has announced a special offer, allowing consumers to avail of a festive à-la-carte pricing of Rs. 12/- month on its premier entertainment channels, SET, Sony SAB and Sony MAX.
Across the country, television viewing households can now enjoy SPN’s top-rated marquee prime time entertainment programs such as KBC, The Kapil Sharma Show, Indian Idol, Taarak Mehta ka Ooltah Chashma, Tenali Rama and more, along with an unlimited repertoire of Hindi movies. All this from the comfort of their homes and at just Rs. 12/- month.
In the wake of TRAI’s revised guidelines on TV channel tariffs Sony Pictures Networks had launched a comprehensive consumer education campaign, #RishtaPakkaSamjho with Mr. Amitabh Bachchan to empower consumers to make an informed choice of the various pricing options, either on an à-la-carte basis or a combination/bouquet. This campaign successfully addressed viewer’s concerns and dilemmas on channel subscriptions costs and maximum retail packs.
N.P. Singh, Managing Director & CEO, Sony Pictures Networks India (SPN) said, “We are grateful to the viewers that our premier entertainment channels are leaders in their respective genres. It is our constant endeavour to provide quality entertainment at great value. This festive offer includes our highly rated marquee prime time content. Our intent through this initiative is to contribute towards and complement the festive spirit.