Mumbai : The Sports Cluster of Sony Pictures Network India (SPN) kicks off the 86th edition of LaLiga with a bold statement – ‘It’s not Football. It’s War.’
The stakes for this year’s season are very high as some of the best teams will be fighting tooth and nail to secure the leading position in the Spanish top tier.
All the explosive action on this season of LaLiga will telecast August 20 onwards on Sony SIX and Sony SIX HD.
The highlight for this year’s campaign is the verbal banter that ensues between football rivals as their favorite clubs clash on the field. It resonates with die-hard fans of football who possess a deep loyalty towards clubs and players. What happens on the field translates to banter between fans off the field.
This campaign attempts to capture the scale of this property by showcasing the sportsmanship and competition between the teams and how their fans react to it in the most unique possible manner, building an instant connect with football fans all over India.
LaLiga, which boasts of top seeds such as Cristiano Ronaldo, Lionel Messi, Luis Suárez, Neymar, Antoine Griezmann and Gareth Bale, has a massive fan-base globally and is one of the most followed football leagues in the world. Viewers can also look forward to Pione Sisto, Ganso, Marlos Moreno and more who have signed new deals with top tier teams of the Spanish football league. This year’s campaign has been curated keeping in mind the enormous scale and viewer base for the league.
The new season of LaLiga will commence on 20th August and SPN will have a complete 360 degree roll out across mass media.
Mr. Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network said, “We always aim to create new and innovative content for all our viewers. Through this campaign, we want to highlight the scale of LaLiga by reaching out to the football fans of India.”
“Since the inception of the sports cluster at SPN, we have strategically worked to establish it as the premier destination for an unparalleled football viewing experience. Through our tactical acquisition of marquee international tournaments and international domestic leagues, we have established ourselves as a one-stop destination for International football. and want to give our viewers an experience of the highest quality of club and international football.” added Rajesh.
The campaign kick-starts with three 30 second films of which showcase the pranking between the fans in unusual situations.