Spotify Premium launched its campaign ‘Feel The Music’, which brings listeners closer to artists by shining the spotlight on the process of creating the music. Over 35 local and global artists’ behind-the-scenes footage of recording and performing songs will be a part of the campaign.
“Music making is an art that takes numerous hours, practice sessions, artists, instruments, and emotions. As listeners, we come to love that music and artist, but often do not know the effort that went into making that song – the passion, the hard work, the love, the pain. The new Spotify Premium campaign, ‘Feel The Music’, is about that creative process, so that listeners truly feel connected to the songs in the best way possible,” said Neha Ahuja, Director, Head of Marketing, India, Spotify.
The first film features Shankar-Ehsaan-Loy and their song ‘Dil Chahta Hai’. The film was released in 2001, and Spotify’s video takes the listeners through how the trio brought the title track together. Over the coming weeks, Spotify will release more films that will be featured on digital platforms and in movie theatres, and static creatives that will feature on outdoor media.
The artists who feature in the campaign, include:
Alan Walker, Anirudh Ravichander, Anuv Jain, Arijit Singh, Armaan Malik, A.R. Rahman, Asees Kaur, Badshah, BTS, Coldplay, Diljit Dosanjh, Divine, Doja Cat, Ed Sheeran, Harry Styles, Jasleen Royal, Jonita Gandhi, Jubin Nautiyal, King, K S Chithra, Manoj Muntashir, M M Keeravaani, Neeti Mohan, Nimrat Khaira, Post Malone, Pritam, Sachet-Parampara, Salim-Sulaiman, Selena Gomez, Shakthisree Gopalan, Shankar-Ehsaan-Loy, Shreya Ghoshal, Sunidhi Chauhan, and Yuvan Shankar Raja.
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(Amended at 16.15 hrs on October 31, 2023 to rectify the spokesperson’s designation which had been incorrectly furnished.)
