Mumbai: sRide has appointed 80dB-Mavericks to manage its growing communication requirements. Headquartered in Pune, sRide was founded in 2015 with the purpose of enabling a socially connected world. Today, the company has a presence across10 cities with over 2 million+ commuters using its services on a monthly basis.
80dB-Mavericks will drive sRide’s integrated communications mandate to connect its inspiring and impactful story to the right audience with the right channels.
Speaking on the appointment, Lakshana Chadha Jha, Co-Founder &CEO sRide said, “A connected world requires an integrated approach to communication. With our growing business and expanding footprint, we felt the need to have a communication partner who can expand our presence across multiple media touchpoints. In 80dB-Maverick we have a partner who understands our business, can think strategically, plan creatively and execute efficiently.”
“We are looking forward to a great partnership with 80dB-Mavericks and are eager to kick start our campaign that will help deliver our brand purpose to the right audience”, she added.
Chetan Mahajan, Co-founder & CEO, 80dB-Mavericks, said, ”It is our pleasure to be working with sRide, a company that is shaping the carpooling industry in India with its unique solutions. Shared mobility solutions are absolutely essential to reduce the stress of commuting, congestion on roads, and pollution. The sharing economy in India is growing rapidly and we are extremely excited to have this opportunity to devise a multi-channel approach to drive sRide’s larger brand purpose via campaigns that will effectively engage and excite the key stakeholders.”