Criticality of cut-through creative in an era of content overload was the topic for the fireside chat of advertising veterans SrinivasanSwamy and Senthil Kumar at the Bengaluru edition of Leaderspeak where the ad gurus took the audience down the memory lane by comparing ads of the 1980s and the same brands’ commercials released as recent as possible.
They discussed how brands need to create clutter breaking creative that sticks in the modern time of over explosion of content across all mediums.
Iconic brand commercialsof Santoor, Titan, Coke and Cadbury were among the few featured brands in the conversation. The real fun of this session is in watching these maestros talk and see the brand commercials for yourself and go back the memory lane.
Here is the entire video: