New Delhi: India’s fastest growing DTC haircare brand St.Botanica launches its first-ever national TVC with the message #StBotanicaGlamHair. The campaign features newly appointed brand ambassador – Kareena Kapoor Khan. Over the years, St. Botanica has created a range of premium hair care products and has established a unique positioning with the use of Bioactives sourced from nature’s most exotic ingredients.
The campaign highlights the many kinds of wear and tear that your hair goes through on a daily basis. The film features their iconic Moroccan Argan Shampoo that’s a core favourite from the Moroccan Argan Range of hair products. The TVC establishes how using ultra-nourishing products with the power of Moroccan Argan to care for your hair helps battle and reverse damage caused by styling, heat, exposure and more, giving you glamourous hair that shines. This represents a manifestation of the core campaign message – ‘Glamourous hair, everyday!. The hero hair care range – St. Botanica Moroccan Argan Oil range is powerfully showcased in the film – highlighting the very significant role the hair care products play in the everyday life of women.
The film features movie icon Kareena Kapoor Khan taking the audience through the stresses and damage her hair goes through. Between split ends to hair loss, heat-induced damage, every day can take a serious toll on hair health. The film moves on to inform consumers that this is where St. Botanica’s Moroccan Argan range comes into play. It’s no secret that much of Argan oil’s magic stems from its composition: it’s rich in Omega 3 & 6, vitamins, minerals and antioxidants that revive dull and damaged hair through intense nourishment and conditioning.
St. Botanica is a brand that believes in perfecting the art of hair and skin care by using the best from nature and natural botanic. A careful process, which involves identifying, curating, and sourcing the world’s most exotic, natural ingredients, makes formulas effective, giving desired results for the most discerning Indian consumer.
Commenting on the campaign, Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glamm Group says “With St. Botanica we are introducing the power of highly efficacious exotic natural ingredients in toxin free paraben free formulations. We are bringing in the power of Moroccan Argan in our range of shampoos and conditioners. Moroccan argan is a rich source of Omega 3 and 6 . It deeply nourishes your hair so that you can enjoy styling, spraying blow drying without any fear of damage.”
Actor & Brand Ambassador Kareena Kapoor Khan commented, “I’m really excited to be a part of St.Botanica’s first ever TVC. I deeply resonate with the philosophy of the brand and their product formulations which are derived from nature’s most exotic ingredients from across the globe. St.Botanica is a brand I trust to keep my hair looking fabulous all year long and I’m glad to be associated with the brand.”
The campaign will debut on St. Botanica’s social channels- YouTube & Instagram on 25th April (today) and will be further amplified across digital and mainline media.
Priti Rajput Head of Category, Personal Care, St. Botanica
Sheena Jain, Sr. Brand Manager, St. Botanica
Aditi Bhalotra, Marketing Consultant, St. Botanica
Big Momma writers room
Big Momma productions (www.bigmomma.in)
Director- Sohini Dasgupta
DOP- Anil Mehta