New Delhi: Leading Hair Expert Brand St. Botanica appoints Bollywood actress Kareena Kapoor Khan as its brand ambassador. The move highlights the brand’s increasing focus in the hair care category.
Based in Chandigarh over the last 5 years, the brand has catered to over 10000+ pin codes in India. The haircare industry is a $3 bn industry in India and the demand for high-quality, good-for-you hair care products is ever increasing. St. Botanica is based on extensive research-based formulations containing natural and organic ingredients and steers away from preservatives, parabens, mineral oils, synthetic colors, perfumes, and so on. It is a line of vegan & cruelty-free products and is PETA certified, ideal for consumers who are conscious about their purchase impact.
With the keen objective to attract new generations of consumers with a relevant haircare brand that is derived by nature and elevated by science; St. Botanica is taking the next step in its journey with Kareena Kapoor Khan as its face leading the way.
Founded in 2015, St. Botanica offers a carefully curated range of premium hair, skincare & wellness products. The brand believes in perfecting the art of Hair Care by using the power of Science to extract the best from Nature and Natural Botanics. All the products are enriched with ‘Bio Actives’ like biotin, retinol, collagen, etc that are the most potent molecules found in natural ingredients intended to make the formulations effective, giving you desired results. While ‘Naturals’ is a well-explored space today, with a plethora of brands in the personal care space, the brand aims to focus on efficacy while having natural roots for the discerning Indian consumer.
“We are super excited to have Kareena Kapoor Khan on board as our brand ambassador! She is not only a superstar but also is known as someone who’s discerning and a connoisseur of beauty. St. Botanica is all about tangible hair results and we will be able to reach out to a lot more people with her coming on board.” says Apratim Majumder, CMO, St. Botanica.
Leading Actress & Brand Ambassador, St. Botanica, Kareena Kapoor Khan commented, “I am thrilled to be the face of St. Botanica, a brand that uses the power of Science to extract the best from Nature and Natural Botanics. I have always been extremely particular with the products I use for my hair and St. Botanica’s belief of perfecting the art of hair care with quality-driven formulations and Bio Actives is something I deeply resonate with.”