Lucknow : This time around Ramleela in Lucknow will be about overcoming fear as Star Bharat launches the on-ground activation of its campaign – Bhula de darr at Aishbagh maidan, home to one of the biggest and distinguished Ramleela functions organized in UP. Lakhs of visitors from UP and across India come for this event in Lucknow. The lead cast from Star Bharat show Saam Daam Dand Bhed will be present for the finale of this unique on-ground initiative on the auspicious day of Dussehra 30th September 2017.
Lead actors Bhanu Uday (Vijay Naamdari) and Sonal Vengulkar (Mandira) of the channel’s popular showSaam Daam Dand Bhed that traces Vijay’s transformation from a carefree youngster into a political leader and becomes an inspiration to many, will encourage the spectators to overcome their fears by burning them to actualize their dreams. The entire Ramleela ground will have campaign posters encouraging each one present to pen down their fears on a piece of paper. In a grand finale Star Bharat will recreate the dehen by burning the fears, penned by the masses along with 121 feet statue of Ravana.
“Fear is an impediment to progress in life,” says Star Bharat spokesperson “At Star Bharat we want to inspire people to understand that they are in charge of their destinies and have the ability to reach for the stars if only they get rid of their fears. This event we feel will bring home the message in a palpable manner.”
Star Bharat recently unveiled a star studded brand film -‘Burn your Fears’ with MS Dhoni, Mithali Raj and Ajay Devgn. The film showcases national icons voicing how they overcame fear and achieved their dreams ultimately burning fear as a symbol of their win over fear.
Also, an innovative and engaging social media campaign is live on Star Bharat’s facebook page, where one can type down their fears on a virtual paper, which will burn on submission. This animated feed will be live till 30th September 2017. So, go to https://www.facebook.com/StarBharatOfficial/posts/1216715871767546 and burn your fears!