The Marathi GEC, Star Pravah has been dominating the Maharashtra and Goa market for the last 61 weeks, as per Broadcast Audience Research Council (BARC) India data.
In the week between 42-46, Star Pravah clocked 479926 (000) AMA when compared to Zee Marathi 227693 (000) AMA and Colors Marathi 182803 (000) AMA.
In week 46, Star Pravah claimed the first spot with 1559.13 (000) AMA in Maharashtra and Goa markets. Zee Marathi claimed the second spot with 638.5 (000) AMA followed by Colors Marathi 540.93 (000) AMA. Sony SAB stood at the 4th spot with 531.83 (000) AMA followed by Star Plus with 390. 12 (000) AMA.
Star Pravah has grown by 57% in weeks 43-46 of 2021 when compared to weeks 38-41 of 2020. Star Pravah’s prime time has grown by 81% during the same period. The Channel is the leader across all prime time slots across all pop strata and has a relative market share of 49% in the Maharashtra General Entertainment Channel category.