Mumbai: As the third edition of the marquee badminton tournamentis around the corner, the #Baddies are back to #SmashTheHouseDown, in a new film released by Star Sports,the official broadcaster of the Vodafone Premier Badminton League.
Dressed in their stylish best, the players flaunt their distinctive badminton moves to intimidate competitors, in the new film titled#SmashTheHouseDown. The campaign film features Olympic medalist and World Number 2, PV Sindhu, Commonwealth Games medalist, SainaNehwal, World Number 3 KidambiSrikanth and Indian badminton mavericks like HS Prannoy, AshwiniPonappa, SaiPraneeth, and Ajay Jayaram.
A Star India spokesperson said, “The Vodafone Premier Badminton League has transformed the sport of Badminton for Indian sports fans. In the campaign, #SmashTheHouseDown, fans can see aggression of a typical shuttler, coupled with style and the uniqueness to flaunt their skillson or off the court. The league is bigger and better this year, and we are looking forward to some smashing Badminton action.”
Fans can catch all theaction of Vodafone PBL Season 3 on the Star Sports network and Hotstar from December 23, 2017 onwards.
Link to the TVC:
Creative Agency: Star Sports Creative Communication team
Film Director: Amol Patil
Music Director: Hanif Shaikh