Mumbai: Star Sports has rolled out a TVC for the upcoming Paytm India v Australia ODI series. Star Sports has been extensively promoting the the highly anticipated 5-match ODI series which will be followed by 3 T20Is starts on 17th September 2017. The film has been conceptualised by Star Sports’ in-house creative communications team.
The film, set to an ‘Aussie sab jaantahai’ jingle, brings alive the creative idea that the Australian cricket team is more at home in India. With frequent tours and annual IPL stints, many Australian cricketers are now quite familiar with the Indian conditions and so, they know the ‘home turf’ as well as the Indian cricket team. The familiarity with Indian conditions, along with the quality and experience amongst the Australian team would mean a spectacular contest between two equally matched opponents.
The protagonist in the film is an Australian (Aussie) fan clad in the team jersey exhibiting his knowledge on all things quintessential Indian (history, cuisine, culture, etc.). Throughout the film, the Australian tourist surprises the locals across various walks of life, by displaying his know-how of all things Indian. The film culminates with Indian cricket legend VirenderSehwag making a surprise appearance and quipping,” The Aussie may know everything, but do they he know enough to win on the field?”
The film is live on TV and Star Sports’ social handles.
The film is the second in a series of TVCs released by Star Sports for the Paytm India v Australia ODI series. The first film was cleverly crafted, depicting the two formidable opponents as a Kangaroo facing off a Tiger.
This year, Star Sports brings to cricket fans exciting action right from Diwali to Christmas starting with the India v Australia series, followed by New Zealand’s tour to India (3 ODIs and 3 T20Is) and culminating with Sri Lanka’s tour to India (3 ODIs and 3 T20Is).
Client: Star Sports
Creative Agency: Star Sports creative communications team
Production house: Red Ice Films F
ilm director: VibhuPuri
Music director: HanifShaikh