Vaibhav Ratnaparkhe has been appointed as Senior Director – Media Buying at Starcom. This is his second stint with the organisation.
Prior to joining Starcom, he held the position of Senior Business Director at GroupM with a stint of 5.5 years.
In pitches as well as regular campaigns, Media Buying has been seen as very dry and specific about rates. His role will be to enhance it with innovation, automation and creativity; for all platforms TV, Print, Digital and FM. He will be handling major brands of Starcom wherever innovative solutions are needed.
During his first stint at Starcom he was at Bangkok as Senior Analyst, strategising integrated communications for P&G and later moved to Singapore on the same account.
Ratnaparkhe is a PhD Scholar in Media with 15+ years of hardcore media exposure.
He was also associated with esteemed organisations like OMD, Network Advertising, Art Advertising & Marketing, Advertising Avenues to name a few.