Mumbai: Storia® Foods & Beverages Pvt. Ltd., a young and disruptive F&B brand in India has announced the launch of its new, exciting ad film-led integrated marketing campaign “Wish it never gets over” for their range of Storia® Shakes. The campaign includes the rollout of three ad films in association with a man of many crafts- an actor, comedian, show anchor, and doctor Sanket Bhosale, with an interesting, humorous parody on current affairs.
The ad campaign has been conceptualized and executed by Prime Focus Technologies while the media campaign was planned and executed by Publicis Beehive. The WINGO campaign will be supported by a 360-degree integrated marketing communication, which includes strong digital activities and engagement-building influencer activity planned by Django Digital over a period of 3 months.
The ads will be further amplified with the help of ATL and social media platforms, TV during IPL, digital across OTT platforms, and YouTube in key markets. Storia is looking to interact and engage with the millennials and Gen Zs in key cities to reinforce its brand-building journey as India’s highest fruit content shake that gives you a complete drinking experience making them the perfect refreshment to go for this summer.
Storia Fruit Shakes are a part of the company’s portfolio of one of India’s largest range of natural, and India’s only trans-fat free shakes, having the highest fruit content (As per a research done by MINTEL GNPD) in India and this campaign reinforces the company’s promise of fruitiest, tastiest, and thickest shakes in town, which the consumer only wishes it never gets over. Storia Shakes are available in 9 lip-smacking flavors with no added preservatives. The Storia shakes are available across modern trades, e-commerce platforms like Amazon, Big Basket, and the company’s D2C website.
Speaking about the campaign Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt. Ltd said, “We, at Storia, feel a great responsibility towards our consumers because what we serve affects their health and lives directly. Hence, we find it imperative to deliver our value systems of wellness, convenience, and sustainability with everything we do. We are excited to reach out to our consumers this summer through our first-ever 360-degree campaign, in a fun yet very impactful way. With the ongoing pandemic, we look to lighten the mood, in a category that is already very serious and usually only promotes health. This campaign is a great way to increase significant brand consideration with our millennials and Gen Z, in a format they relate to best, parodical yet impactful”.
Commenting on the media campaign, Charles Victor, COO – Publicis Beehive said, “Summer is a key season for F&B brands to engage with their consumers and Storia® with its impressive range of offerings does a great job of communicating the same. Through the campaign, and a strong targeted media plan, we’re looking to turn the brand into the go-to refreshment this summer. We are confident this will have a big impact on the brand.”
Client: Storia Foods & Beverages Pvt. Ltd
Films: Storia Gym | Storia Office | Storia Conference
Creative Agency & Production: Prime Focus Technologies
Ad Director: Gabriel Ghoderao
Creative Director / Copy Writer: Aatish Chawla
Account Management: Meera Ghare
Media Agency: Publicis Beehive – Tejal Shashtri/ Mayur Shetty