Mumbai: SCOTT Sports India partners with Mumbai-based PR agency Storynmore as their reputation management partner. As part of the mandate, Storynmwore will be managing the strategies for SCOTT Sports India and will be working closely with the national and international team of the company.
SCOTT Sports India is a subsidiary of SCOTT Sports SA, a Swiss producer of premium bicycles, motorsports gear, running gear, sportswear, and winter equipment. SCOTT Sports started operations in India in 2010 and is committed to providing the best in technology and design by continuously innovating through the #NOSHORTCUTS philosophy. SCOTT Sports India currently supports India’s top cycling athletes incl. Devender Thakur and Dr. Amit Samarth and motorsports athletes, including Harith Noah and Ikshan Shanbhag.
Commenting on the appointment, Nidhi Sekhsaria, Founder, Storynmore, said, “we are delighted to have SCOTT Sports India onboard. The brand has always inspired young athletes both in India and Internationally and managing them the forthcoming talent will be exciting for us. We are hoping that we can produce some quality and strategic work that reaches our target audience and helps SCOTT Sports interact with the correct audience”
Jaymin Shah, Country Manager of SCOTT Sports (India), said, “We are delighted to have Storynmore as our reputation management partner. The strategic thoughts of Storynmore resonated well with our business goals and we look forward to working with them in our journey of building our brand and its visibility in this competitive space.”