Ahmedabad: Stratefix Consulting, a management consulting firm known for scaling mid-sized businesses through structured growth strategies, has partnered with General Traders, a leading Ahmedabad-based notebook manufacturer and wholesaler established in 1954. The collaboration aims to streamline the company’s sales functions and lay the foundation for the launch of a new product line under the entity General Stationery Innovation Pvt. Ltd.
Through this mandate, Stratefix will develop a comprehensive sales roadmap for General Traders, including structured sales processes, role clarity within teams, and performance tracking systems. The initiative is expected to align day-to-day sales operations with long-term business goals while improving team coordination and decision-making capabilities.
Chirag Patel, Co-Founder of Stratefix Consulting, said, “We are working with General Traders to implement structured sales systems that align with their growth goals. The project involves setting up clear sales processes, aligning team roles, and creating performance-tracking systems. Over the years, General Traders has built its position in the notebook segment, and our role is to support this foundation with systematic practices that make day-to-day operations more efficient. These systems are designed to be simple to manage and consistent across departments, helping the team make timely decisions and stay aligned with business goals.”
As part of the engagement, Stratefix will evaluate existing sales operations, identify areas for process optimisation, and design customised systems including reporting dashboards, lead conversion tools, and order tracking mechanisms. The systems will be implemented in phases with internal training to ensure sustainability and ownership by the General Traders team.
Manan Modi, Partner at General Traders, commented, “We have been in the notebook business for over seventy years. Our focus has always been on delivering the right products on time and maintaining relationships with our buyers. As we look at new markets and larger volumes, we see value in structured sales practices that help our teams work in an organised way. Partnering with Stratefix Consulting will help us strengthen our internal processes while keeping the agility the market requires. This step is part of our plan to build for the long term. As part of our future vision, we also plan to create a new firm as a startup to launch an innovative brand and product range.”
The partnership marks a strategic move for General Traders as it scales operations and enters new markets. With over 750 completed projects across 450+ Indian companies, Stratefix brings cross-industry expertise in implementing growth-focused systems for sectors such as FMCG, manufacturing, engineering, and distribution.
This engagement highlights General Traders’ commitment to long-term transformation through structured processes and the creation of a modern, scalable sales ecosystem—laying the groundwork for their upcoming brand launch under General Stationery Innovation Pvt. Ltd.
