• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, August 10, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Street Wear Cosmetics relaunches with BC Web Wise as its Brand Digital Partner

by Editorial
August 6, 2022
in Advertising, Featured
Reading Time: 2 mins read
Street Wear Cosmetics relaunches with BC Web Wise as its Brand Digital Partner
Share Share ShareShare

Mumbai: Street Wear Cosmetics relaunch with a bang for the new generation of rebellious spirits and curious minds. With BC Web Wise rewriting Street Wear Cosmetics DNA to connect with the new Generation Z audience using influencers who celebrate self-love and are not afraid of expressing themselves. 

Beauty without expression is boring, and  Street Wear® Cosmetics gives every consumer the confidence to express their true self with the range of bold and beautiful make-up curated to complement the fire in them. With the core values of inclusivity, curiosity, rebellion yet friendliness, the brand aims to enable individuals to live with confidence through ‘No Doubts No Limits’, thus charting a new course for oneself, not trying to fit into predefined boxes.

Relaunching with the bold and vivacious Street Wear Lip2Last Matte Liquid Lipsticks and Street Wear Playfull Matte Lip Crayons, Street Wear® joins hands with a  new league of influencers who are young, bold, curious, rebellious, and not afraid of being who they are through the #LipsDontShy micro campaign wherein these influencers express their true self with Lip Art using the Street Wear® lipstick range. 

The new range of products spans across multiple make-up categories, using unique formulations suitable for the Indian skin type and in sync with the aspirations of the new-age consumers who embrace new ideas. 

Umesh Modi
Umesh Modi

Commenting on the relaunch, Umesh Modi, Chairman of Umesh Modi Group said, “We continue to invest in the Indian beauty market with the best of Global brands. With the new look of Street Wear®, we offer the modern consumers not only world-class products but also a brand they connect with – the one which makes them break the stereotypes on beauty, gender, skin colour, roles, and behaviour. Street Wear® will continue innovating and launching many new colour cosmetics products in the coming months”

Chaaya Baradhwaaj
Chaaya Baradhwaaj

Speaking about their appointment as partners for Street Wear® Cosmetics, Chaaya Baradhwaaj, Founder & MD, BC Web Wise said, “Street Wear® is a super exciting brand to be working with. We love the brand name and the category in which good exciting work can be done on digital. We are looking forward to making the brand a part of  Generation Z conversations, and giving our audience an opportunity to  express their true selves with Street Wear® Cosmetics.” 

Gaurang Menon
Gaurang Menon

Speaking about their relaunch on digital, Gaurang Menon, CCO, BC Web Wise said, “We’re thrilled to relaunch this iconic brand with our #LipsDontShy campaign that is tailor-made for GenZ. We’re quite kicked about the brand and even more kicked about the similar vision that we share with the brand. StreetWear® is clearly carving a distinct space for itself in this highly competitive segment and we’re excited to partner with it in its journey.”

Tags: BC Web WiseChaaya  BaradhwaajGaurang MenonStreet Wear CosmeticsUmesh Modi

Related Posts

Wing Communications bags PR mandate for Alice Blue
Featured

Wing Communications bags PR mandate for Alice Blue

by Editorial
August 10, 2022
0

Wing Communications, the Hyderabad-based digital, PR and social media agency has bagged the PR mandate for Alice Blue, one of...

Read more
Ojamin appoints Girish Oak as brand ambassador
Featured

Ojamin appoints Girish Oak as brand ambassador

by Editorial
August 10, 2022
0

Ojamin, a brand established to primarily offer a solution for Type 2 Diabetes, has appointed Girish Oak as brand ambassador....

Read more
#MadeInIndia #MakingIndia: Cycle Pure Agarbathies

#MadeInIndia #MakingIndia: Cycle Pure Agarbathies

August 10, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Mysore Sandal Soap

#MadeInIndia #MakingIndia – Indian brands that make us proud: Mysore Sandal Soap

August 10, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Bajaj Auto

#MadeInIndia #MakingIndia – Indian brands that make us proud: Bajaj Auto

August 9, 2022
Celeb engagement platform HeyHey! sees 60 to 70pc customers from India

Celeb engagement platform HeyHey! sees 60 to 70pc customers from India

August 9, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Parle-G

#MadeInIndia #MakingIndia – Indian brands that make us proud: Parle-G

August 9, 2022
Ad space per publication in Print Medium surged by 33% in 2021: TAM report

Ad space soar by three times on Print in May’22: TAM Report

August 8, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.