Disney+ Hotstar consumers are likely to continue with the platform despite the absence of IPL & HBO shows, finds YouGov survey.
However, less than 5pc of respondents said they will switch to other platforms in the absence of IPL & HBO content.
The year started with a huge setback for the OTT platform after it lost the digital rights of IPL 2023 to Viacom18. The news of HBO leaving the platform further triggered consumers some of whom are demanding refunds or threatening to quit the platform altogether.
The survey further revealed that seven in ten (69pc) of the surveyed respondents said either they or someone in their family has a Disney+ Hotstar subscription.
Of those who are subscribed to the platform (either own or shared), a majority (58pc) said they will continue their subscription and stream other content on the platform. Residents in South India were more likely to say this (at 63pc) as compared to other regions of the country.
Under a fifth of all respondents (18pc) said they will not renew their subscription this year. The remaining may either not take a new subscription (8pc) or continue with a shared subscription (5pc). One in ten (10pc) are unclear about their decision.
When asked about the types of content they will consume on Disney+ Hotstar in the absence of IPL & HBO shows, Hotstar Specials emerged as the most popular choice of subscribers/ shared subscribers and a majority (63pc) said they will consume this content on the platform.
After Hotstar Specials, nearly half are keen to watch films released on the platform- either after their theatrical release (49pc) or the ones exclusively releasing on Hotstar (46pc).
Sports highlights (36pc), regional films (31pc), documentaries (29pc), Star TV content (27pc) and global TV shows (21pc) are some of the other types of content that people may consume on the steaming platform.
YouGov confirmed to MediaNews4U that the report is not commissioned by any entity and is based only on its internal data.