Sudhir Chaudhary’s new show on Aaj Tak titled ‘Black & White’ was launched on Tuesday, 9 pm and the launch of the show received an overwhelming response from the audience.
On Twitter, the hashtags #sudhirchaudharyaajtak and #primetimekachaudhary were trending.Between the 8:45 to 9:15 pm time band, Aaj Tak’s live feed on YouTube has recorded 1.4 lakh views, which is an indicator of the show receiving good opening traction.
The channel has launched a user-driven campaign as part of the show’s launch. The campaign asked viewers to guess the name of the show, and the first 1000 winners received a Rs 1000 cash prize.The launch campaign drew over 5 million responses on WhatsApp and Twitter.
Earlier, giving hints about the show name, Aaj Tak had switched to ‘’Black & White’’ for regular intervals throughout the day.