Mumbai: Sujata Appliances, a leading name in durable and high-performance kitchen solutions, has announced the appointment of Akshaya Vasishth as Chief Marketing Officer (CMO) for its Appliances Division. The move comes as the company gears up to expand beyond its iconic mixer-grinder range into a broader portfolio of premium small domestic appliances, including hand blenders, breakfast appliances, and irons.
With over 18 years of experience across leading roles in the global FMCG space, Akshaya brings to Sujata a wealth of expertise in brand growth, innovation, and digital transformation. His career includes leadership stints at Sun Pharma, AbbVie APAC, Himalaya Wellness, Hamdard Foods, Mahindra & Mahindra, and the founding of GCC+, a digital health platform. He is also an alumnus of IIM Lucknow.
“Akshaya’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth,” said Management, Sujata.
“Sujata is a brand with immense equity and a legacy of trust in Indian kitchens. I’m excited to build on this foundation and lead its evolution into a future-ready, innovation-driven powerhouse across categories. Our focus will be on delivering meaningful value to modern consumers through design, performance, and digital-first engagement.” – Akshaya Vasishth, Chief Marketing Officer, Sujata Appliances.
Founded in 1979, Sujata Appliances has long been a trusted brand for durability and innovation in Indian kitchens. With Akshaya at the marketing helm, the company is set to amplify its focus on NPD (new product development), market expansion, and enhanced customer experience—positioning itself for sustained growth in the premium appliance segment.
