Chennai: ITC’s Sunfeast Wowzers has announced an exciting partnership with Bollywood superstar Shah Rukh Khan as the brand’s new endorser, marking a powerful new phase for the brand in the cracker segment. Known for its bold cheesy flavour and signature 14-layer crispy texture, Sunfeast Wowzers aims to offer a snacking experience that’s not just delicious, but truly Wow.
With SRK’s unmatched charm and emotional connect with audiences, the brand is set to enhance its resonance with snack lovers across the country. The collaboration comes to life in a new TVC conceptualized by Ogilvy, where Khan brings his signature flair to the screen with the campaign tagline, “Iske Har Bite Mein Hai Wow!” The film will be amplified across digital platforms, reinforcing Wowzers’ identity as the ultimate indulgent snack.
Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division ITC Ltd., shared, “Sunfeast Wowzers is more than just a cracker; it’s an experience that blends cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? Sunfeast Wowzers offers a multi-textural delight which perfectly aligns with his charismatic personality, making the partnership even more special.”
Sharing his excitement, Shah Rukh Khan said, “I’ve always believed that all magical moments have a ‘Wow’ in them. Sunfeast Wowzers is all about that ‘Wow’ factor—which comes from the fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey with Sunfeast Wowzers, and I hope everyone enjoys this indulgent experience just as much as I do.”
Currently available in Cheese Crème Enrobed Cracker and Lemon Crème Enrobed Cracker variants, Sunfeast Wowzers can be found across general trade, modern trade, and quick-commerce platforms nationwide.
