In a celebration of tradition and women empowerment, ITC Sunrise Spices announced the ‘Dashabhuja – Ghore Ghore Durga’ campaign during Durga Puja where the company reached out to puja pandals from across 21 districts in West Bengal inviting women to participate in the Dashabhuja Contest.
Women participants from more than 1,000 pandals exhibited their creativity, artistry, and connection to the festival’s roots and of the 1000 pandals, 250 were shortlisted. For the qualifying round, they had to showcase their talents through a performance on the Sunrise Puja theme song, rendered by Monali Thakur.
The top 50 pandals were selected on various aspects of their Durga Puja celebrations. Hattala Saroijanin Durgotav, Rampurhat, Bhattacharjee Para Durga Puja, Murshidabad Beharampore, Contai Youth Guid, Contai, Buddha Bihar Sarbojonin Puja Committee, Durgapur, and Sree Sangha Club, Rajganj, Jaipaiguri were the winners of the contest, and were awarded a cash prize of up to INR 1 lakh and gifts.
Piyush Mishra, Business Head, Sunrise Spices, said, “Our heartfelt congratulations to the winning pandals – they exhibited extraordinary creativity and remarkable ability to inspire people of Bengal. The overwhelming response and active participation of over 1,000 pandals transformed this campaign into a true embodiment of the spirit of Durga Puja. We look forward to continuing the journey of innovation, inclusivity, and empowerment in future as well.”
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