Monday, July 14, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Supari Studios conceptualizes Diwali campaign for Amazon Prime Video

by MN4U Bureau
November 12, 2018
in Campaigns, Featured
Reading Time: 4 mins read
A A
Supari Studios conceptualizes Diwali campaign for Amazon Prime Video

Share Share ShareShare

Mumbai :Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video.

ADVERTISEMENT

The film highlights the importance that stories hold in our lives, through the eyes of a grandmother and granddaughter pair. We see a young girl in her mid 20s narrating a magical story, using quirky props and interesting story telling devices. At a point in the story, she goes back into her memories, remembering how it was once told to her by her grandmother, on yet another Diwali day, many years ago. The film ends with the realisation that the tables have now turned and the listener has now become the storyteller, trying to rekindle old memories of a grandmother, whose memories are slowly fading away. To enhance the impact of this storytelling, the Supari team very uniquely blended live-action with animation, along with seamless camera movements and transitions, transporting its viewers into a different world altogether. This heartwarming film, filled with ample doses of nostalgia and heart, aims to stay true to the Diwali spirit of family bonding and simple pleasures.

Link to the video-

https://www.facebook.com/PrimeVideoIN/videos/1132603983588170/

Misha Ghose

Misha Ghose, Director of the film said, “For us, this film was an exciting journey that we were allowed to take with our protagonists. The film is about bringing alive the magic of storytelling, which we wanted to be as creative and memorable as possible; so we used puppets, animation and cardboard cut outs and then tried to weave it into the story as seamlessly as we could. Of course the process was quite complicated; we had to sync a ten-foot movable backdrop with lights changing and a puppet reacting, and get all our match cuts that allowed us to move into the animation world perfectly. Getting the whole timing right was crucial and extremely challenging. Overall, our hope was to be able to take the viewer through a journey that was both magical and heartwarming. I think Diwali is a great time to remember how important some memories and relationships are and I’m glad we got to make this kind of Diwali film.”

Manoti Jain, Executive Producer, Supari Studios,
Manoti Jain

Manoti Jain, Executive Producer, Supari Studios said, “The advertising sector has become increasingly cluttered in the recent past, and brands are looking for fresher and more creative routes to connect with their target audiences. For their Diwali campaign, Amazon Prime Video wanted to steer clear from the cliché Diwali advertisements, and instead emphasise upon the joy that storytelling brings into our lives, which is symbolic of their brand. While conceptualising the film, we decided to retain certain integral elements of Diwali, such as the ‘good versus evil’ narrative and family bonding, while showcasing them in a more unique manner. With storytelling being our primary focus, we turned a simple exchange between a grandmother and her granddaughter into a magical, larger than life experience, by integrating a variety of distinct treatment styles into the very same story. Working with Amazon was a great experience, since they were looking to push the boundaries of creative storytelling, much like we were, and we’re looking forward to more such collaborations with them in the future.”

Aditya Tawde
Aditya Tawde

Aditya Tawde, Head, Post Office, said, “The most interesting aspect of working on the film was amalgamating live action, 2D animation and storytelling with a puppet seamlessly into a single narrative. While conceptualising the characters and backdrops for the animation portions, we had to ensure that they could be well replicated in the other forms of storytelling as well. We also designed our frames in a way that gave them an international feel, while retaining Indian characteristics and elements in the design. The animation was given vintage filters and made with a colour scheme that invoked a sense of warmth and nostalgia, keeping in mind that it was an exchange between a grandmother and her granddaughter. It was great to finally see all these aspects come together so beautifully in the final film.”

Credits:

Conceptualized and Produced by Supari Studios

Client: Amazon Prime Video

Director: MishaGhose

Executive Producer: Manoti Jain

DOP: SiddharthVasani

Creative Team: Akshat Gupt &MohitBhasin

Writing Team: SanmikCardoz, RichaRungta, AnkushSalaria

Creative Producers: RiaConcessao, RichaRungta

Sr. Associate Producer: MadhuraBhasker

Associate Producer: SaloniDukle

1st Assistant Director: SanmikCardoz

2nd Assistant Director: Feroz Ahmed

Line Producers: Karan Hinduja, KunalGurnani (Shutterplay Media LLP)

Gaffer: Vicky

Focus Puller: Gagandeep

Assistant DOP: NitinDhar

Art Director: VivekaBanja

Art Assistant: ShivaniShilotri

Casting Director: Swapnil Mishra, NehaBhatter

Costume Stylist: Mansi Patel

Assistant Stylist: Rozy Agarwal

Hair & Make-Up: Tarsha Khorana

Assistant Hair & Make-Up: Angela

Camera Equipment: 1 Stop Cine Digital

Lighting: One Stop Services

Post Production: Post Office

Creative Head: Aditya Tawde

Animators: Harsh Sharma, Shikha Sharma, Pratik Satam, HirenGamre, NeekhilDighe, ShanelMoraes

Illustrators: PankajGole, AdarshPanicker

Editor: SarangAigalikar (Noise Studios)

Colour Grade: Daniel Schmid (Nube Studios)

Music: Rahul Pais& Nariman Khambata (The Jamroom)

Musicians: JoellMukherjii, JitendraHarisingh Thakur, Tapas Roy

Sound Engineer: Richard Francis

Sound Studio: Island City Studio

Voiceover: Sneha Suresh

Spot: IlyasBhai, Mane Ji, AarifJi

Actors: Padmini Sardesai, Anandita Pagnis, Zenia Shastiker

Tags: Aditya TawdeAmazon Prime VideoDirectorDiwali campaignExecutive ProducerHeadManoti JainMisha GhosePost OfficeSupari Studios

RECENT POSTS

Green Trends launches ‘Big Style’s Extra’ with exciting salon rewards all July
Campaigns

Green Trends launches ‘Big Style’s Extra’ with exciting salon rewards all July

July 12, 2025
0

Chennai: Green Trends, an unisex hair and beauty salon chains under the FMCG major CavinKare, has launched its latest consumer...

Read more
Golden Bullet’s new ad by Buzz Makers celebrates precision, purpose, and the right tools with Manu Bhaker
Campaigns

Golden Bullet’s new ad by Buzz Makers celebrates precision, purpose, and the right tools with Manu Bhaker

July 12, 2025
0

Mumbai: In a powerful new brand film titled “Champions Choose The Best Tools,” Golden Bullet has teamed up with creative...

Read more
Raymond and Goonj Launch 2025 Edition of ‘Look Good Feel Good’ Campaign, Championing Dignity Through Clothing
Campaigns

Raymond and Goonj Launch 2025 Edition of ‘Look Good Feel Good’ Campaign, Championing Dignity Through Clothing

July 12, 2025
0

Mumbai: In a heartfelt move that blends fashion with social responsibility, Raymond has once again partnered with Goonj to launch...

Read more
GIVA and Anushka Sharma redefine Rakhi Bonds in heartwarming ‘Ties of Love’ campaign
Campaigns

GIVA and Anushka Sharma redefine Rakhi Bonds in heartwarming ‘Ties of Love’ campaign

July 12, 2025
0

Mumbai: This Raksha Bandhan, GIVA and brand ambassador Anushka Sharma are celebrating bonds that go beyond tradition — and even...

Read more
Candyman Sourzzz launches ‘Soury Not Sorry – Season 2’ featuring Sumukhi Suresh
Campaigns

Candyman Sourzzz launches ‘Soury Not Sorry – Season 2’ featuring Sumukhi Suresh

July 12, 2025
0

Mumbai: After the roaring success of its debut season, ITC’s Candyman Sourzzz has returned with a zesty second chapter of...

Read more
Fenesta brings a splash of humour This Monsoon with new campaign film: “Fine. Finer. Fenesta”
Campaigns

Fenesta brings a splash of humour This Monsoon with new campaign film: “Fine. Finer. Fenesta”

July 12, 2025
0

Mumbai: Fenesta has launched a quirky, relatable new campaign film under its ongoing ‘Fine. Finer. Fenesta’ series, capturing the chaos...

Read more

LATEST NEWS

Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future

Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future

July 14, 2025
First look of Anupam Kher as Mahatma Gandhi in 'The Bengal Files' revealed in AAP KI ADALAT

First look of Anupam Kher as Mahatma Gandhi in ‘The Bengal Files’ revealed in AAP KI ADALAT

July 14, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head
People

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head

July 14, 2025
0

Mumbai: Moneyboxx Finance Limited, a BSE-listed NBFC dedicated to bridging the credit gap for micro and small enterprises in underserved...

MARKETING

Bobby Deol becomes the new brand ambassador of J. Hampstead
Marketing

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
0

Mumbai: J. Hampstead has announced celebrated actor Bobby Deol as its new brand ambassador, signaling a stylish new chapter for...

Subscribe to Newsletters

ADVERTISING

PROHED bags Digital Mandate from NAVNEET TOPTECH
Advertising

PROHED bags Digital Mandate from NAVNEET TOPTECH

July 11, 2025
0

Mumbai: PROHED, a performance marketing agency based in Gurugram, has been awarded the digital marketing mandate for NAVNEET TOPTECH, the...

PRINT

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections
Media

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections

June 27, 2025
0

Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the...

AUTHOR'S CORNER

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof
Authors Corner

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof

July 14, 2025
0

In a world where trends shift in days, algorithms evolve by the hour, and consumers are flooded with content every...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Bobby Deol becomes the new brand ambassador of J. Hampstead

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future

Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future

July 14, 2025
First look of Anupam Kher as Mahatma Gandhi in 'The Bengal Files' revealed in AAP KI ADALAT

First look of Anupam Kher as Mahatma Gandhi in ‘The Bengal Files’ revealed in AAP KI ADALAT

July 14, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.