Bangalore: Suvarna News and Kannada Prabha, part of India’s largest vernacular News platform – Asianet News Network, have once again risen to alleviate the suffering of the citizens in the flood ravaged part of Karnataka state.With the recent floods which affected Karnataka in the north and coastal regions, Suvarna News and Kannada Prabha requested viewers and readers to donate relief material like food material, clothing, medicines, household items, daily needs.
Extensive promos, nonstop in depth coverage and fastest updates helped communicate the viewers about the floods and the affected areas, the result was overwhelming with viewers from all walks of life started pouring into Suvarna News offices in Bangalore and other districts, the donors ranged from 6 year old kids to senior citizen who came in large numbers who empathized with the flood affected victims. The Bangalore office and district offices of Suvarna News were overloaded with relief materials. Over 200 tones of relief materials in form of Blankets, Water bottles, Water cans, Medicines, Rice, Biscuits, Snacks, Clothes, Cooking items, Utensils, tooth brush, tooth paste, soaps and other basic necessities were delivered which was then loaded in trucks and sent to the affected areas, in the last 7 days 52+ trucks have been dispatched to various flood affected areas across Karnataka with items worth approximately INR 10 Cr. All the staff of Suvarna News & Kannada Prabha are also donating one day’s salary towards the relief fund.
Ravi Hegde, Editor in Chief – Suvarna News & Kannada Prabha said “As a media house we have our responsibilities of not only delivering news but also be a helping hand when needed, our team has been successful in doing this, the relief work has been highly recognized and appreciated by all our viewers and saw more participation from the citizens, even the local DCs and MLAs are coordinating with the Suvarna News & Kannada Prabha team and requesting relief materials to specific areas. We are still trying to do our best and help them, hoping the life gets to normal at the earliest”
Suvarna News & Kannada Prabha had executed a similar campaign last year during the Coorg Floods and saw a similar response from the viewers. This time the campaign has gained more traction and has seen massive response in a very short time.
Reaching out and facilitating is a tradition at Asianet News Network. Last year Asianet News and its employees went beyond the call duty and assisted the State authorities in relief operations. This determination and commmitment was lauded by the citizens.
Abhinav Khare Group CEO Asianet News Media and Entertainment Pvt Ltd said “We are deeply saddened by the on-going situation in Karnataka. This is the second time in a row that nature has shown no mercy on the people of Karnataka. We assure you that during this tragic time, like last year, Asianet News Network will demonstrate responsible journalism. So far, Suvarna News and Kannada Prabha have sent 52 trucks full of relief supplies to flood-affected areas. We will keep assisting the affected by sending supplies and helping them connect with their near and dear ones. These are difficult times for the state. Hence, we request all those who are affected to stay strong and we appeal to others to support the situation as much as possible