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Home Campaigns

Swiggy-HDFC Bank credit card drives ‘It’s raining cashback’ message with influencer twist

Social media campaign features Viraj Ghelani putting money into pockets of unsuspecting passers by before explaining the benefits.

by MN4U Bureau
December 22, 2023
in Campaigns, Featured
Reading Time: 1 min read
A A
Swiggy-HDFC Bank credit card drives ‘It’s raining cashback’ message with influencer twist
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With a Swiggy-HDFC co-branded credit card, users can get 10 pc off on delivery of food (Swiggy), groceries (Instamart) and dining out (Swiggy Dine Out), besides other benefits. Driving home this message is a social media campaign featuring comedian and influencer Viraj Ghelani.

The campaign film features Ghelani seemingly picking the pockets of unsuspecting passers by. When caught by one of them, he reveals that he wasn’t putting money in but putting a currency note in their pocket, to highlight the cashback benefits of the card.

https://www.instagram.com/reel/C04BJLhN9tY/?utm_source=ig_web_copy_link&igsh=YzZhZTZiNWI3Nw==

The video seeks to convey that using the Swiggy HDFC Bank Credit Card is like getting an unexpected surprise in the form of rewards and savings with every purchase.

Feedback: [email protected]

Tags: HDFC BankSwiggyViraj Ghelani

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