Gurugram: Swiggy Instamart has partnered with Hamleys to offer 10-minute toy delivery. Havas Media Tribes celebrated this collaboration with an outdoor display featuring a Swiggy delivery bike carrying Hamleys toys, evoking nostalgic memories for spectators.
At DLF Cyber Hub, Gurugram, an eye-catching installation showcased the new service and included a 25% discount for Delhi NCR residents on online orders.
This partnership offers quick delivery of premium toys from top brands in metro cities, including Disney, Mattel, Kingdom of Play, and more. It’s a unique service in India with a variety of toys for all ages, encouraging fun and learning. Currently, Swiggy IM has 122 different Hamleys Toys available.
Speaking on this collaboration, Abhishek Shetty, Marketing Lead from Swiggy Instamart, said, “At Swiggy Instamart, our vision has always been to bring convenience and joy to our customers’ lives. We are the first QC platform to partner with Hamleys, allowing us to extend our mission to a new realm, ensuring that children and families can enjoy premium toys delivered right to their doorsteps in a matter of minutes. The installation encouraged high customer engagement, especially from kids as they were drawn to the vibrant and playful corner.”
Speaking on this partnership, Uday Mohan, COO, Havas Media India, said, “Havas Media India is best known for its innovation and creating Meaningful media experiences for the brands that we work with. Our goal with this campaign was to blend nostalgia with modern-day convenience. The matchbox installation is a symbol of the magical experience Hamleys has stood for over the years, combined with the speed and efficiency of Swiggy Instamart. It is a perfect way to showcase this unique partnership.”
