Makeup brand Swiss Beauty has rolled out its #PyaarSBHai campaign to celebrate the eternal love for makeup this Valentine’s Day. Taking inspiration from Bollywood’s mantra of ‘pyaar dosti hai’ and makeup as a love language, the brand is looking to position itself as being the perfect BFF. Whether it is dazzling up for a date night or a Galentine’s eve, makeup is one’s true BFF in all its entirety the company said. The aim of Swiss Beauty is to give an ode to self-love and relationships interwoven with love and friendship through this campaign.
Brand ambassador, Taapsee Pannu has been featured in the campaign’s digital video. Focusing on the message ‘Valentine’s pe crush ho na ho, perfect blush zarur hona chahie’, the video looks to reinforce the campaign’s intention to celebrate the day of love with yourself and makeup BFF.
#PyaarSBHai is an integrated 360-degree marketing campaign. Swiss Beauty will roll out content on Instagram around gifting ideas, GRWM reels for date nights, makeup guides for specific looks, as well as hacks and tips to glam up for your date. Interesting and unique onground activities across Brand’s exclusive brand outlets.
Aligned with the V-day theme, the brand has also added a special Valentine’s Day category and a dedicated Valentine’s Day page to its website in addition to introducing Valentine Pop Up special offers for its customers.
Swiss Beauty added that it has consistently championed the values of individuality and inclusivity. The brand’s messaging it says has encouraged consumers to embrace their unique beauty while experimenting with a diverse range of makeup products. #PyaarSBHai aims to align with these principles, positioning Swiss Beauty not just as a makeup brand but as a companion on the journey of self-discovery and self-expression.
Swiss Beauty has introduced a BFF Forever Gift Box as a gifting option this Valentine’s. Additionally, the Wing and Volume Kit, comes with a combination of quick dry liquid eyeliner and precision mascara. The product has been designed to accentuate the eyes. Customers can choose from limited edition products and combos, including a diverse variety of blushes to lip gloss, Stay On lip crayon, and a 24/7 Passport Eyeshadow palette to choose from.
Saahil Nayar, CEO, Swiss Beauty, said, “Commemorated as the day of love, Valentine’s Day gives an opportunity to celebrate love in all forms. With this campaign, we reinforce friendship as the strong foundation of a relationship intertwined with love. It is an ode to the power of love, reminding us that whether it’s self-love, cherished friendships, or romantic connections, every bond enriches our lives. The brand wishes to amplify these moments for its customers. Whether it is dressing up for yourself, glamorous look for your date night, brunch with your girlfriends, or even expressing your feelings for your bae with a thoughtful gift, Swiss Beauty stands strong as our customers’ ultimate BFF.”
Campaign Link – https://www.instagram.com/p/C21kQiaPFZg/?hl=en
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