Mumbai: SYSKA LED, pioneers of LED lighting industry has launched a new TVC ‘SYSKA…Harr Shaam Aapke Naam!’ starring celebrity brand ambassador Irrfan Khan. The advertisement is currently being aired on television channels and movie screens. The campaign seeks to highlight the unique features of the innovative LED lights introduced by SYSKA in the Indian market during the festive season.
Commenting on the launch of the new TVC, Mr. Amit Sethiya, Chief Marketing Officer, SYSKA Group said, “Syska LED is one of the most trusted LED brand in India. Backed by innovation and latest technology, we are continuously introducing new range of LED lights to meet the needs of the consumers. The TVC has been conceptualized around the upcoming Diwali festival and how consumers can light up their homes using a wide range of Syska LED lights. The new TVC showcases Irrfan Khan as a loving husband who likes to surprise his wife by lighting up her mood using different Syska LED lights. While energy saving is at the core of the brand, we are ensuring that we also address aesthetics and technological advancements in our products by providing smart light solutions which are wifi connected and app controlled for enhanced customer experience.”
The ad campaign showcases a wide range of LED lights that match every mood and setting to brighten up homes. The ad campaign includes Syska LED lights like Spot lights, Panel lights, Smart Lights, and much more. Interestingly, The USP of Syska is the competitive pricing range that we provide to consumers without compromising on the quality of the product.
Syska Group is rapidly expanding and diversifying into various categories. Last month, Syska made an announcement about its partnership with Suyin Optronics and Biometronics to set up a first of its kind camera modules factory in India. In the month of July, Syska entered in the wires and cables business and roped in Mr. Amitabh Bachchan as the brand ambassador. SYSKA is in line with government’s mission of Make in India and has made a total investment of over 350 crores to set up manufacturing units in various parts of the country. Syska has recently partnered with Tuya Smart, a global IoT player to bring Smart home capabilities in India.