New Delhi: T Ten Sports Management awards ITW Playworx the sponsorship rights of the ADT10 Season 4 Event. The fast-paced and pulsating tournament Abu Dhabi T10 is back with its 4th edition for all the cricket enthusiasts around the world. ITW Playworx, the entertainment, media & communication arm of ITW Consulting Pvt. Ltd. is awarded the sponsorship rights for the most exciting international cricket event that will commence from 28th January – 6th February 2021 at Zayed Cricket Stadium in Abu Dhabi.
ITW Playworx is exclusively authorized to market and sell the central sponsorship, in-stadia advertising rights to potential brands for strategic engagement in India, UK, and UAE.
Commenting on the association, Sidharth Ghosh, CEO, ITW Playworx said, “We are excited to explore this opportunity with brands across India and globally for the Season 4 of Abu Dhabi T10. It will be exciting to associate with this fast-paced tournament and I look forward to extending this opportunity to our brands and partners.”
Talking about bagging the rights, Josey John, Director, ITW Consulting Pvt. Ltd. said, “We are delighted to secure the rights and partner with such a high-octane cricket league. Through this partnership, it is evident that the team will be crafting a multi-faceted advertising experience for brands to be associated with the league and build connect with cricket fans across borders. Our extensive experience in this arena will enable us to enjoy an exciting partnership.”
Shaji Ul Mulk, Chairman, Abu Dhabi T10 League said, “We have entrusted ITW Playworx with the exclusive rights for the ADT10 League as they possess a vast understanding of working in international cricket tournaments across the globe. We believe that this association will not only enable us to reach new milestones but also create more opportunities for brands globally.”
The rise of the T10 League, the world’s only International T10 Franchise League, has been exponential. Sanctioned by the ICC and licensed by Emirates Cricket Board, each year, the league’s duration, teams, international stars, broadcasters, and fan base has increased. This year the Abu Dhabi T10 will be live on SONY /SKY SPORTS/ SUPER SPORTS for India, UK, South Africa, and MENA.