Burson has announced the appointment of Taj Reid as Global Chief Creative Officer, effective January 2024. Reid brings a wealth of experience in creative strategy, design, and technology to the role, where he will lead Burson’s efforts to craft impactful and innovative campaigns that drive client success across industries.
“In a fragmented media landscape, with consumers of information facing an unprecedented volume of noise and clutter, brands and organizations need to reach their most important audiences not only via the right platform at the right time but also through a range of messages and experiences that earn their attention and inspire action,” said Corey duBrowa, Global CEO of Burson. “Taj is an exceptional talent who understands how to reach and motivate audiences at the intersection of creative, design, and technology to drive preference and build reputations for clients across industries.”
Reid joins Burson following a successful five-year tenure at Edelman, where he most recently served as Global Chief Experience Officer and U.S. Chief Creative Officer. Prior to Edelman, he was Principal Creative Director at Microsoft, where he led a multidisciplinary team focused on creating digital products and community experiences for Mixed Reality. Earlier in his career, Reid held the position of Vice President, Creative Director at Edelman.
“Burson has an ambitious vision that blends the promise of technology with the unique inspiration and insight of human creativity,” Reid said in a statement. “By crafting engaging experiences powered by creative, design, and technology, we can build future-ready brands that resonate and connect meaningfully with people. I’m thrilled to join Burson and help its clients create this kind of impact.”
Reid will succeed Simon Shaw, who has served as Burson’s Global Chief Creative Officer and will leave the agency at the end of 2023. Shaw’s tenure at Burson has been marked by notable achievements in elevating the agency’s creative capabilities and client offerings.
