Mumbai: Talkwalker, the leading social listening and analytics company, has partnered with world-leading question and answer platform Quora. Its data will now be available amongst Talkwalker’s many data sources – from social media platforms to over 150 million blogs, forums and news sites.
Talkwalker users will now be able to integrate the long-form user-generated content present in Quora data in their monitoring, and use the social media platform’s advanced analytical capabilities to:
- Identify the most effective micro-influencers
- Research niche audiences
- Leverage the most popular answers & questions for content ideation
Benjamin Soubies, MD JAPAC, Talkwalker said, “The data tracked on Quora is unique and the platform has a transparent user network. With the India PR industry growing at a tremendous rate, we bring forward this exclusive partnership which will help PR & marketing professionals monitor & analyze data on Quora along with other platforms to surface consumer and industry insights that will inform their brand and content strategy.”
Over 300 million people visit Quora each month, coming to conduct research, evaluate products, ask for tips, and learn more about the world. With 5 years of historical Quora data available in Talkwalker, the platform’s clients will have access to an untapped source of insights for their brand strategy.
“We’re excited to offer the ability for Talkwalker’s customers to derive insight from the millions of quality, long-form conversations happening on Quora every day and take action on this insight from a research, content, and advertising standpoint,” said Brendan Weitz, Head of Product Partnerships at Quora. This is the first time we’ve opened up access like this for a technology platform and we’re excited to see the different use cases of Talkwalker clients and the value it helps them drive within their organizations.”