Mumbai : As per the ratings of Hindi GEC for week 11, Star Plus witnessed further drop, while Colors jumped up to no.2 overtaking Zee TV after a gap of two weeks. The new entrant from Zee family ‘&TV’ has witnessed further growth to cross 100 million GVTs.
According to TAM data for week 11, Star Plus fell from 592 million GVTs in week 11 from 604 million GVTs in week 10.
Colors jumped back in to the tug-of-war game with Zee TV as the channel re-gained second spot with a marginal rise to 428 million GVTs in week 11 from 424 million in week 10.
Zee TV landed up at no.3 as its ratings fell to 407 million GVTs in week 11 from 427 million GVTs in week 10.
Life OK stood at no. 4 as the channel ratings fell this week to 307 million GVTs in week 11 from 314 million GVTs in week 10.
Sab TV which gained significantly last week, saw its ratings drop down to 288 million GVTs in week 11 from 312 million GVTs in week 10.
Sony Entertainment Television (SET) fell to 221 million GVTs in week 11 from 247 million GVTs in week 10.
New comer in Hindi GEC from Zee family ”&TV”, climbed further up the ratings table in the second week since its launch as it increased to 105 million GVTs in week 11 from 90.6 million GVTs in week 10. One of the reason behind the increase was due to calculation of full seven days ratings instead of six days in the 1st week of launch.
Star Utsav saw its ratings marginally increase this week to 93 million GVTs from 90 million GVTs in week 10. Zee Anmol, on the other hand, declined to 91 million GVTs in week 11 from 96 million GVTs in week 10.
This week also saw Rishtey’s ratings fall to 51 million GVTs in week 11 from 57 million GVTs in week 10, while Big Magic saw its ratings rise marginally to 42 million GVTs in week 11 from 40 million in week 10.
Sony Pal’s ratings further continue to improve as it rose this week to 42 million GVTs in week 11 from 38 million GVTs last week. Zindagi saw its ratings increase marginally to 23 million GVTs in week 11 from 22 million GVTs in week 10.
Sahara One saw its ratings fall to 9 million GVTs in week 11 from 11 million GVTs in week 10.
Epic TV saw its ratings reduce to 7.4 million GVTs this week from 8.2 million GVTs in week 10.
