Mumbai: Tamil ZEE5 has begun 2026 with strong momentum, reinforcing its commitment to delivering edge-of-the-seat thrillers and high-octane entertainment for its audiences. With a robust pipeline of films and original series, the platform is positioning itself this year as a destination for intense storytelling and immersive viewing experiences.
The early momentum for Tamil ZEE5 has been driven by the massive response to the audio launch of Jana Nayagan starring Thalapathy Vijay, which recorded the highest first-day subscriptions ever for any ZEE5 content. This performance was further bolstered by encouraging viewership for Kevin’s Mask, signalling a strong start to the year.
Building on this traction, Tamil ZEE5 has unveiled a special Pongal brand film featuring Jiiva and Andrea Jeremiah. Titled ‘Zee5-il Indha Pongal, Thigil Pongal’ (On ZEE5, this Pongal is a thrilling Pongal), the campaign reinforces the platform’s promise of delivering suspense-filled, engaging entertainment during the festive season.
Set against the backdrop of a traditional Pongal celebration, the brand film takes an unexpected turn when a mysterious incident sparks a tense investigation. Jiiva portrays a determined investigator, while Andrea Jeremiah becomes central to the unfolding mystery. The film blends festive warmth with noir-style suspense, reflecting Tamil ZEE5’s thriller-led content strategy for 2026.
From this Pongal onwards, Tamil ZEE5 is also bringing audiences a strong slate of films, including the critically acclaimed Sirai, starring Vikram Prabhu and L.K. Akshay Kumar. The platform will also premiere highly anticipated titles such as Parasakthi, featuring Sivakarthikeyan, Jayam Ravi, and Sree Leela, along with the sequel to the blockbuster thriller Demonte Colony. Original series offerings include Samuthirakani-starrer Partha Naybhagam Illayo and Once Upon A Time In Kayamkulam.
Sharing the platform’s content vision, Lloyd C. Xavier, Business Head – Tamil Malayalam ZEE5, SVP – Marketing South, said, “Tamil ZEE5 has entered 2026 with a clear focus on delivering thrilling, high-impact entertainment. The strong response to Jana Nayagan and Kevin’s Mask reflects our audience’s appetite for powerful content. With our Pongal campaign and an exciting lineup of films and series, we are committed to raising the bar for Tamil OTT entertainment and keeping viewers engaged with compelling, edge-of-the-seat content throughout the year.”
Actor Jiiva, the face of the campaign, added, “Working with Tamil ZEE5 has been a great experience. The team is focused on presenting thrilling and engaging stories in a way that connects with the audience. The Pongal film captures both the festive spirit and the thrill that viewers can expect from Tamil ZEE5 this year.”
Andrea Jeremiah said, “It was fun working on this film and integrating the promotion of Mask in a creative way. I also enjoyed collaborating with my friend Jiiva on the project. I’m looking forward to seeing the audience’s response.”
With a lineup packed with gripping thrillers, marquee films, and high-energy original series, Tamil ZEE5 is set to redefine festive and year-round entertainment for its audiences, positioning 2026 as a landmark year for Tamil OTT storytelling.
