City bike or an off-road one? The perfect spot to enjoy that cup of tea – Tata Capital’s campaign featuring Brand Ambassador Shubhman Gill encourages customers to take on these “Khoobsurat Chinta” and leave the financial worries to it.
The campaign is based on the insight that financial worries often take centre stage and customers get less time to enjoy the meaningful moments of life.
The five-film campaign has a key brand film and four product films. The first film is a metaphor of Gill’s own journey to being a cricketer where his father took care of all his needs, allowing him to focus on his own ‘Khoobsurat Chinta’– his dream of playing for the Indian team.
The film highlights Gill’s achievements and his father’s role as an enabler in guiding him on the road to success, drawing parallels to Tata Capital’s role as an enabler in helping customers achieve their dreams. The set of four short product films (Two-wheeler Loan, Home Loan, Personal Loan and Business Loan) are themed around a seamless process from Tata Capital.
Abonty Banerjee, Chief Operating Officer- Digital and Marketing, Tata Capital said, “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”
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