Mumbai: Tata Capital, the financial services arm of the Tata Group unveils a new social media campaign #MoneyInAction. The campaign reinforces the importance of financial planning in Young India with Tata Capital’s smart wealth management App Moneyfy.
The campaign is a series of four quirky animated 15-second videos that creatively explain The benefits of money management and goal setting with Tata Capital’s Moneyfy App. Targeted at the digitally–savvy customers, this comprehensive application provides easy access to various financial products which include Mutual funds, Insurance Plans as well as Tata Capital Loan Offerings. The 4 videos aim to urge customers on how to make their money work and will be released on the NBFC’s social media platforms and Youtube channel.
Speaking about the new social media campaign, Abonty Banerjee, Chief Marketing & Digital Officer, Tata Capital said, “Our campaign #MoneyInAction is all about connecting with the young and emphasizing on the importance on financial planning. The series encourages our customers to enjoy their money management journey with our Moneyfy App, which is simple, safe, and transparent. This festive season, we want our customers to enjoy the benefits of smart planning and saving when young. “
The #MoneyInAction series will run from October 22nd to the end of November 2020. The brand’s Social Media agency – Kinnect – conceptualized the videos and executed the campaign.
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