Tata Capital, the flagship financial services company of the Tata Group, has unveiled new digital campaign this festive season to promote its online home loan offerings. Created by the Infectious, the digital campaign is all about how quickly things happen in today’s era.
The campaign is a light-hearted take on speed-living. The film showcases how things happen instantaneously in today’s fast paced world and compares it to instant home loans offered by Tata Capital. The film is targeted towards the younger generation which aspires to live in their own homes.
Speaking about the campaign, Abonty Banerjee, Chief Digital & Marketing Officer, Tata Capital said, “As we approach the festive season, this campaign is our way of celebrating and offering innovative digital solutions to customers. The campaign highlights how quick loan solutions can help people get home loans easily, digitally and at competitive interest rates.”
Speaking about the film, Ramanuj Shastry, Co-founder and Director, Infectious Advertising said, “The generation NOW needs a loan that’s at least as nimble as them. We really enjoyed working on this film and young director Jeet Lotia has created an eminently watchable commercial.”
The digital campaign is live across various social media platforms and will run for a period of 4 to 5 weeks. These include YouTube, Facebook, Instagram and Twitter.