New Delhi: Tata Housing Development Company (THDC), one of the leading real estate development companies in India, announced the launch of its first campaign of the financial year for the South Region. The campaign has been specially curated to provide financial assistance to homebuyers amid the second wave of the pandemic. In-depth qualitative research was conducted among 120homebuyers to understand the consumer preference while buying a house during this period of uncertainty and instability. Based on the insights, it was found that the homebuyers are seeking flexible home buying options and some kind of financial assistance that will encourage them to expedite the decision of home buying.
The campaign focuses on providing year-long savings to homebuyers interested in South Zone projects through 100% Cashback on booking amount, 12 months no EMI scheme offered by an external financial institution, and Zero cancellation charges if withdrawn within 30 days of booking. The offer is for a limited period and valid until 30th June 2021. The campaign is applicable to Tata Housing’s residential projects The Promontand New Haven Bengaluru in Bengaluru, Tritvamin KochiandSantorini, New Haven Ribbon Walk, and Crescent Enclave*in Chennai.
Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, shared that “Tata Housing has always been a consumer-centric brand and during these unprecedented times, we have been paying close attention to what our consumers require. In our in-depth consumer survey, it was evident that people are seeking to invest in property for security and peace of mind amid this pandemic situation. However, they were also looking for some financial aid in the form of cashbacks, holiday on EMI, etc. to finalize the transaction. Hence, we have come up with this special campaign to help people invest in their safe-havens. Like most of our recent campaigns, this one too relies heavily on digital channels to drive awareness and generate leads for Tata Housing’s projects in the Southern market.”
Further adding, Pramod Bisht, SVP & Regional Business Head, South India, Tata Realty & Infrastructure Limited said, “The South Market is seeing a lot of interest from domestic as well as international homebuyers who are either waiting for price correction or seeking some additional financial assistance. The homebuyers and their families are our number one priority at Tata Housing and we are trying to support them financially in their times of need. Even after the homebuyer moves in, no compromises are made to ensure that the homebuyer’s family is safe, healthy, and well-protected- through the provision of safety measures, quality infrastructure, luxurious comforts, and world-class amenities. We are confident that we will get a great response for our South projects through this campaign.”
The pandemic has instilled a deep desire among the masses to make home-buying a priority and significantly impacted the home-buying decision process. Recent CII-Anarock research reveals that nearly 62% of the people surveyed consider that this is an ideal time to enter the real estate market and homeownership has gained top priority even for the millennials. Mindful of the market sentiments, Tata Housing has been providing financial assistance to homebuyers through the introduction of consumer-centric campaigns throughout the lockdown, including the ‘The Grand Indian Home Festival’, ‘The Final Rush’ and ‘#MySafeHaven’ campaigns that contributed to its remarkable growth in the residential segment.
Tata Housing’s two luxury projects in the South, The Promont in Bengaluru &Tritvam in Kochi both have witnessed 50-60% growth in last financial year sales compared to previous years. While NRIs contributed significantly to the demand for these luxury properties in the first half of the FY, in the second half of the year it was the domestic demand that picked up hugely.
The Promont:
Promont has 312 luxury residences with select Penthouse, 3 and 4 bedroom residences that bring you landscaped terraces at right angles to each other thereby giving you panoramic views of Bengaluru. Every residence offers an exclusive, double-height, private sit-out that will allow residents to enjoy breathtaking views of the city. In clear atmospheric conditions, you can see beyond a distance of 30 km from top of the site. In terms of leisure a 3 level clubhouse host some world-class amenities from a Temperature control indoor heated pool to a Squash, business center, etc. A unique world of elevation and impeccable luxury in a place you could never imagine. From first-hand experience, anyone would say, the world is truly different here.
Tritvam:
Tritvamhas 572 state-of-the-art 3, 4 BHK and spacious duplex flats with a fine view of the Arabian Sea. The project boasts of world-class amenities like a fully equipped clubhouse, fitness center, yoga court, exclusive facilities like squash court, jogging track, etc. for the sports enthusiasts, swimming pools with pool decks and cafés, spacious parking areas, and a state of the art security system. Designed by the internationally renowned architect Woods Bagot – Australia, Tritvam promises the most exquisite and international living experience that Kochi has to offer.
*Disclaimer: The 12 months EMI holiday is not applicable for Crescent Enclave, Chennai.
