Tata Play Binge has announced the addition of ShortsTV, a 24/7 linear TV channel dedicated to short films, to its platform.
Commenting on the addition of the new partner app, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “We want to provide diverse content choices to our viewers and create experiences that are varied. ShortsTV’s popularity has grown in India over the years, and we are happy to be bringing them onboard Tata Play Binge. With a total of 23 popular apps under one roof, we have created a platform that makes content accessibility and discovery easy and convenient for all.”
Adding to this, Carter Pilcher, CEO of ShortsTV, said, “ShortsTV is thrilled to be strengthening our partnership with Tata Play, bringing our addictive Short movie experience to Binge. Short format content consumption is exploding and ShortsTV is a one-stop destination for crazy animations, amazing stories, big stars, and deep dive documentary shorts that bring our Binge audience the biggest variety of films from around the globe.”